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"They identify a similar cohort of socialist intellectuals (“synthetic Marx”) and gathered data on how they often were cited. And before the 1917 revolution, Marx was cited in a way very similar to his group."

^^ Be careful: Even with their numbers, "Karl Marx"'s ngram in 1916 is way higher than other socialists; next-closest guy, Marx is 66% higher than. (So it's Abe Lincoln and Oscar Wilde scaling up "synthetic Marx.")

But if you look at their table 3, you'll see that except for Lassalle, they are using only last names of others. This shows Marx actually blows them out by orders of magnitude. Eg:

https://books.google.com/ngrams/graph?content=Marx%2CProudhon%2CLassalle%2CRodbertus&year_start=1840&year_end=1916&corpus=26&smoothing=3

Now to be sure, they have reasons. "Marx" is common last name etc. But I'm saying, if you think Marx was cited in same ballpark as those others circa 1916, no.

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